During my first trip back to Rwanda - since coming to Europe in 1998 - I saw the vibrant colours in everyday traditional and casual attire. On my last day my aunt gave me two shirts of full African Wax. I fell in love with the prints, the fabric, the comfort, the fitting and everything about them.

Post-lockdown from Covid19, I went back to the land of a thousand hills, determined to come back with enough shirts to complete my wardrobe. I came back with 21 (!) shirts. Inspired by finally being able to dress comfortably in a way that speaks to my identity and values while knowing that what I’m wearing has been ethically made.

While actively nurturing this idea, I started speaking to people about it. As I wore the shirts every day, I was also often commented on my clothing style.

In May 2023 I decided to start my own corporation. Fast forward to November 2023, I wrote the first draft of my business plan and decided to go all in, boarding the plane to Rwanda on 29th of December to set up partnerships.

We aim to start with what I know and have tested - male upper body garments - following up with lower body collections and concluding with a winter collection catered to the colder winter months in Europe. Long term, we wish to fulfil our dream of venturing into female clothing as well.